So why do I prefer working with studio lights over natural light?
Because I'm a control freak.
I've been introduced to strobes in 2000 when I started working as a real estate photographer. And I was terrified. I thought to myself; here's the perfect recipe for me to mess up everything for the retouching team and having to call the client for a re-shoot. And because I was so freaked out the first time I had to shoot with the studio lights, I did get totally confused and kind of messed it up (but thankfully not as much as I would have had to go back and do the job again)
Over the years I've learnt to absolutely love these monsters because I took the time to push through the terrifying stage and learn to utilize them to my advantage.
Every now and again I get asked to shoot in natural light, outdoors, and most often than not it happens to be scheduled for the worse time of the day: MIDDAY! Instead of freaking out, I now grab someone to take with me to the location where I'll be shooting and test the light, position of the subject and camera settings so the next day when I'm there with a paying client I know already what I'm doing. Happy to report, I've gotten much better!
Will I change my style now and offer shoots outdoors? I don't think so.
I believe that what I can create with a studio light set up is much better quality work and helps my clients to really stand out with their social media profiles. :)
But I do believe in the saying: Never stop learning, never stop growing! (No matter what you do in life)